Audience Research

In order to get a better understanding of what an audience expects from a short film, I created a questionnaire. I have chosen to use both open and closed questions so that the people who do the questionnaire get the chance to give their full opinions. However, I have used more closed questions so that I will get more quantitative data that will be easier for me to analyse.
Below is an example of the questionnaire that was filled in by a random sample of people.

Short Film Questionnaire

1) Are you...

[ ] Male
[ ] Female

2) Which of the following age brackets applies to you?

[ ] Under 10
[ ] 11-15
[ ] 16-20
[ ] 21-25
[ ] 26-30
[ ] Over 30

3) How often do you watch short films?

[ ] Never
[ ] Rarely
[ ] Occasionally
[ ] Often

4) Which of the following narratives would you prefer in a short film?

[ ] Linear narrative
[ ] Non-linear/Twisted narrative

5) Which of the following genres would you consider your favourite?

[ ] Comedy
[ ] Romance
[ ] War
[ ] Thriller/Suspense
[ ] Horror
[ ] Sci-fi
[ ] Action

6) Which of these endings would you consider most effective?

[ ] Happy ending
[ ] Sad ending
[ ] Shock ending
[ ] Other _________________________________________

7) Do you prefer an ambiguous ending or one that is more obvious?

[ ] Ambiguous/Several possible meanings
[ ] Unambiguous/More obvious meaning

8) In your own words, what do you consider the most important codes and conventions that should appear in a short film?
__________________________________________________
__________________________________________________
__________________________________________________